How to learn SEO in 5 minutes

How to Learn SEO in 5 Minutes (or Less)

How to learn SEO in 5 minutes

How to learn SEO in 5 minutes

How to Learn SEO in 5 Minutes (or Less)

Totally new to the SEO game? Start here.

What follows is the simplest, most jargon-free explanation of search engine optimization.

Step #1. How do Search Engines Work?

The primary job of a search engine is to constantly find new web pages and organizing them. That’s pretty much it!

Then when people use search engines, they retrieve and display those pages based roughly on a few major characteristics:

  • Relevance: How closely related is this information to what someone’s looking for?
  • Authority: Does this page (and entire site) appear to be credible on this topic?
  • Popularity: Do other people find this source helpful, and would they recommend it?

Step #2. So What is SEO?

SEO is simply a way of improving your odds of showing up when people look for information related to you.

For example, if your site sells hats that look like animals, then you want optimize your site to show up when someone searches for terms like:

  • Animal hats
  • Hat that looks like a duck
  • Bear-shaped hat
  • Whatever your business name is

You probably DON’T want your site to come up when somebody searches things like:

  • Pink fedora
  • Shoes that look like animals
  • Formal headwear

It’s absolutely critical to understand how people might be looking for your products or services (i.e. what specific phrasing or topics are they looking for), so that you can determine (a) the popularity of these terms and compare that with (b) how competitive they might be (i.e. the pages and websites already showing up for these topics).

Step #3. The Importance of Pages

Once you know how to properly describe what you do (based on how people might be looking for it), then you want to lead these people to a specific page.

For example, if somebody specifically searches for a hat that looks like a duck, the page they land on should feature your duck hat!

On the other hand, if their search is more general (e.g. “Animal hats”) then you can show them a page that has an overview of all of your hats.

The key objective of SEO is to give people easy access to what they want to see (and having many different landing pages make this possible).

Step #4. Optimize!

The next big step is optimizing the website itself. Your site needs to be easy for search engines (and people!) to understand.

That means being as descriptive as possible with your content on each page, creating a better user experience by making the website load quickly, and making your website easy to navigate with little-to-no “dead ends” when people are clicking around.

SEO is an eclectic combination of tactics, tweaks, and best practices. Some of these are pretty quick and easy to implement while some can take a long time.

The best advice – regardless of whether you’re trying to do it yourself or hire someone else – is to become as knowledgeable as possible and stay up-to-date. Because what worked just a few years ago, might get you in trouble today.

Step #5. Think Big Picture

Despite the popularity and effectiveness of SEO, it’s important to keep perspective.

For example, how are your optimization efforts and tactics going to align with your overall marketing strategy? Because SEO is just one part of a complete digital marketing strategy.

So it’s critical that you understand your buyer’s journey (how they’re going to find and buy from you), analyze your entire website’s strengths and weaknesses, and ensure that enough visitors are turning into leads.

The biggest SEO mistakes occur when you treat it as some separate “thing”, and don’t integrate it with the rest of your marketing plan.

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12 Reasons I Won’t Buy From Your Website

12 Reasons I Won’t Buy From Your Website

12 Reasons I Won’t Buy From Your Website

You’re wasting your money.

Every time you spend big on AdWords, SEO and social campaigns – it’s all pointless.

12 Reasons I Won’t Buy From Your Website

12 Reasons I Won’t Buy From Your Website

Because people are clicking, but your website is scaring them off.

First impressions count. In fact, research shows us that web design drives a whopping 94% of first impressions.

Bad design leads to lower trust and higher friction. This means, no matter how much traffic you drive to your site, if your design isn’t right, your leads will walk straight out the door.

Make your website earn its keep, put it to the litmus test of these common design mistakes.

Here are 12 common mistakes that mean people won’t buy from your website – you don’t have to be making them.

Mistake 1: Low quality visuals

I’ve seen thousands of websites in my online marketing career and most have something in common. They don’t sell. Rather they are simply online catalogues.

Here are some samples of what some study participants of the research Trust and Mistrust of Online Health Sites had to say about poorly designed sites:

  • “[On] one of them I didn’t like the color of [it]. I couldn’t wait to get out. It was an insipid green backdrop. It just put me off reading it.”
  • “There was nothing I liked about it at all. I didn’t like the colours, the text, the layout.”
  • “I found the screen too busy. I couldn’t quite latch onto anything straight away.”

Take a look at this example of the Gordon Vet Hospital.

Before

image: http://www.matricksdesigns.com/wp-content/uploads/2015/10/Gordon-Wont-buy-from-your-website.png.png

Gordon - Won

The ‘before’ home page represents fairly typical mistakes. It’s a list of the services on offer—an online catalogue.

After

image: http://www.matricksdesigns.com/wp-content/uploads/2015/10/Gordon-2-Wont-buy-from-your-website.png.png

Gordon 2 - Won

Notice the difference in the ‘after’ web design? It uses real staff photos instead of dated stock images. There’s a call to action above the fold and solid reasons to choose Gordon Vet Hospital. And there’s a visual tour of the hospital facilities and staff, which encourages great impressions of a well-functioning medical centre.

Mistake 2: The site doesn’t appeal to the target Audience

Who is your target audience?

Do you sell to consultants, academics or truck drivers?

Now examine your website.

Does it speak to your demographic? Has it been translated into the same vernacular they use? Is it comfortably within their education level? Will the design, images and content appeal to them?

It’s unlikely that a truck driver will willingly read the Financial Review, or an MBA-graduate read a trucking magazine, so don’t try to make them.

Mistake 3: Content is stale and boring

Users spend roughly 5.59 seconds focusing on a site’s written content. These statistics come from eye-tracking studies conducted at the Missouri University of Science and Technology. This means you don’t have much time to capture a readers’ attention, so make sure that you write great stuff.

Have you ever scrolled to the bottom of a web page to where a copyright date is listed, and found that it’s outdated by a year, or two? It doesn’t offer much confidence that the company who owns the site is doing any recent business.

A website that’s outdated, or looks that way because of an outdated design is an instant turn off to clients. Ensure that your website is current by implementing the latest technology, refreshing existing copy regularly, and adding new, quality copy every week.

The ideal length of a blog post is claimed to be 7 minutes or 1,600 words according to research from Medium. However, this assumes it contains interesting, informative material.

Long stories or page content with rambling copy about how great you are without any proof or examples to back up your claims, tends to have the shelf-life appeal of a month-old cooked prawn left in the sun.

Mistake 4: Under-estimating the importance of the ‘About Us’ and ‘Contact Us’ pages

You’d be surprised at how many users check out your ‘About Us’ page. I used heatmaps to track users’ behaviours on our websites across 10 different industries and found that ‘About Us’ is one of the most visited pages on the website.

The ‘Contact Us’ page ranks almost on the same scale. Even if you run business from home, your website should have a phone number and email address for users to see and call or email. Having a simple web form without any basic contact information looks transient and suspicious.

image: http://www.matricksdesigns.com/wp-content/uploads/2015/10/Heatmaps-1-Wont-buy-from-your-website.png.png

Heatmaps 1 - Won

If you look carefully at this example, you’ll see the tiny little yellow dots on each of the menu items of the Gordon Vet Hospital website. These are heatmaps that show the most visited option is ‘About Us’ and ‘Our Friendly Staff.’

Users do actually want to know more about you so showcase what you’ve got. If you have great staff, tell them. If you have high profile clientele, let them know.

image: http://www.matricksdesigns.com/wp-content/uploads/2015/10/About-us-Wont-buy-from-your-website.png.png

About us - Won

This is a poor example of an ‘About Us’ page. It does not provide any ‘personable’ information. It doesn’t say who they are. It doesn’t say how they operate. If there was a heatmap indicating trust levels, and wouldn’t that be handy, this page would be colorless.

Mistake 5: The shopping cart doesn’t work properly

Have you ever personally bought something from your website?

How many steps were involved? If it was more than one, then it was too many.

In other words, your checkout should be a one pager. Requiring guests to sign up before they can check out, or even view the home page, is another turn-off. You need to facilitate a checkout option for guests.

See below an example of a better way to do this – one page checkout process. It’s a website that Result Driven SEO built for Bean Offroad Camping.

image: http://www.matricksdesigns.com/wp-content/uploads/2015/10/Checkout-example-Wont-buy-from-your-website.png.png

Checkout example - Won

Mistake 6: Your trust indicators are missing

When users first land on your website, they don’t know you, they don’t trust you, they might not even like you, so how can you expect them to buy products from you?

Missing contact information, bad reviews, and a lack of social proof can damage a user’s confidence in your brand.

Prior to doing business with your company most clients will cast their eyes over online reviews from third-party sites such as Trip Advisors, Google Plus Local or other local directories. These independent reviews carry a lot of weight on the ‘trust’ scales. It’s important to generate them, and to ensure they are positive. Set up Google Alerts to monitor what other people are saying about your business and address their comments immediately to manage your online reputation.

According to research on Trust and Mistrust of Online Health Sites participants mistrusted websites because of these elements.

  • Busy or complex layouts
  • Pop-up advertisements and flamboyant ads
  • Small print that’s hard to read
  • Boring web design/lack of colour
  • Slow website intros and load times

image: http://www.matricksdesigns.com/wp-content/uploads/2015/10/Web-marketing-experts-Wont-buy-from-your-website.png.png

Web marketing experts - Won

Take a look at this example. How do you feel about doing business with Web Marketing Experts now?

image: http://www.matricksdesigns.com/wp-content/uploads/2015/10/Partners-Wont-buy-from-your-website.png.png

Partners - Won

On the flip side, noting company partners, media mentions, staff photographs, certifications and links to active social media accounts generates strong credibility for Delacon.

Mistake 7: Bad SEO

Bad SEO techniques can hurt your website and make it a complete waste of time.

Google will crack down on your website if it detects questionable practices such as links that are irrelevant to the website’s theme, keyword stuffing, cloaking, linking to irrelevant websites.

It will tighten the penalties and be harder on those who appear on guest blogs.

For information on how to recover from such Google penalties see here.

Mistake 8: Not being mobile friendly

Mobile search is the future and 72% of Consumers Want Mobile-Friendly Sites, Google Research indicated.

image: http://www.matricksdesigns.com/wp-content/uploads/2015/10/Search-engine-watch-Wont-buy-from-your-website.png.png

Search engine watch - Won

55% of respondents agreed, “A frustrating experience on a website hurts my opinion of the brand overall.”

So what, exactly, are consumers looking for in a website accessed from a mobile device?

  • Site speed—loading time of 5 seconds or less
  • Big, finger-friendly buttons
  • Limited scrolling and pinching
  • Quick access to business contact information
  • “Click to call” access to phone the business
  • One-direction scrolling, either horizontal or vertical, but not both.

In April this year Google’s MobileGeddon started penalising mobile-unfriendly websites. To examine if an individual page is mobile-friendly, go here or to check the status of your entire site, go here .

If your site’s pages aren’t mobile-friendly, Google warns there ‘may be’ (read ‘will be’) a significant decrease in mobile traffic from Google Search. But once your site becomes mobile-friendly, it will automatically re-process (i.e., crawl and index) your pages.

You can expedite this process here.

Mistake 9: Not having video to illustrate products

If a picture is worth a thousand words, a video is said to be worth a thousand pictures, or a million words.

Either way, video is powerful and provides a quick and easy way to impart a lot of information effectively and in a digestible format.

If I’m seeking a sales report extension for a Magento website, I am more likely to consider a provider offering a video that demonstrates how the extension works. See this blue ribbon example of an aheadWorks landing page for their Sales Report Extension. It offers video, demonstrations and plenty of reviews.

image: http://www.matricksdesigns.com/wp-content/uploads/2015/10/ahead-works-Wont-buy-from-your-website.png.png

ahead works - Won

Your Google ranking for your website will be prioritised if it hosts a video, because Google now owns YouTube, so consider getting a 90-second corporate video to improve your SEO.

There’s a new breed of specialists emerging who do this quickly and cheaply. See a great example here of construction company AMG Constructions by YouTubeHelp.com.au.

image: http://www.matricksdesigns.com/wp-content/uploads/2015/10/AMG-Constructions-Wont-buy-from-your-website.png.png

AMG Constructions - Won

Mistake 10. Not having a clear value proposition

In a nutshell, a value proposition is a clear statement that:

  • explains how your product solves customers’ problems or improves their situation (relevancy)
  • delivers specific benefits (quantified value)
  • explains why the customer should buy from you and not from the competition (unique differentiation).

Your value proposition should be the first thing visitors see on your home page, and on all major entry points of your website.

Good value proposition

image: http://www.matricksdesigns.com/wp-content/uploads/2015/10/Good-value-proposition-Wont-buy-from-your-website.png.png

Good value proposition - Won

Why this works

  • It’s clear about what it is and for whom
  • There is a specific lead paragraph
  • Key features are outlined above the fold
  • There’s a relevant image
  • It features a booster – “100% rebrandable”

Bad value proposition

image: http://www.matricksdesigns.com/wp-content/uploads/2015/10/Bad-value-proposition-Wont-buy-from-your-website.png.png

Bad value proposition - Won

Why this doesn’t work

  • It relies only on the video to do the job. Your value proposition should also be in words that people can read. Video supplements words, not replaces them.
  • Awful clarity: “We’ll supercharge your website”? Nobody will understand what that means.

Mistake 11: Cheesy stock images

image: http://cdn2.business2community.com/wp-content/uploads/2015/08/Go-Rapids-stock-image-Wont-buy-from-your-website.png.png

Go Rapid

Example of Go Rapid’s cheesy stock image representing a movie-star good looking financial advisor who talks to a ‘bad credit car finance’ audience.

image: http://cdn.business2community.com/wp-content/uploads/2015/08/Harley-Finance-image-example-Wont-buy-from-your-website.png.png

Harley Finance image example - Won

Example of Harley Finance using images that relate to their target audience—owner-drivers who might not have good financial resources.

Mistake 12: No available calls-to-action

You don’t want your website visitors to leave your website without doing anything. You need to at least capture their basic information so you can follow up.

You can do this by providing a free consultation or offering a great deal. Who doesn’t like free stuff, after all?

Techniques that entice visitors into signing up include:

  • “Download a Free ebook”
  • “Sign up for a webinar”
  • “Talk to our sales team”
  • “Request a demo”

You need to highlight the call to action you prefer users to take.

Two best practice examples of how to do this.

image: http://cdn.business2community.com/wp-content/uploads/2015/08/Square-landing-page-Wont-buy-from-your-website.png.png

Square landing page - Won

This landing page itself appeals to small-business owners by highlighting the benefits of using their product, namely being able to accept credit cards for transactions – something that was previously out of reach for many merchants before Square came along.

The call to action itself uses simple language that can be successful for many types of business. The word “get” is often highly motivating. The fact that Square doesn’t charge for its product is likely to be genuinely surprising to many prospects, which reinforces the value of the offer and makes it more tempting.

Between the minimal form (just three fields), the strong indicator of potential benefit (“Start accepting credit cards today”) and the great offer (the free Square card reader), this landing page/call to action combo is a winner.

image: http://cdn2.business2community.com/wp-content/uploads/2015/08/Headline-from-harely-finance-Wont-buy-from-your-website.png.png

Headline from harely finance - Won

Another example of a strong headline and a clear call to action above the fold of the website

So, how does your website sell?

Share with me! If you can tick all the boxes, well done. If not, tackle each point one at a time and remember, Rome wasn’t built in a day, but they were laying bricks every hour.

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Social Media Marketing Mistakes & How to Avoid Them [Infographic]

Social Media Marketing Mistakes & How to Avoid Them [Infographic]

We all curate our Facebook and LinkedIn feeds to reflect the way that we’d like the world to see and understand us. It would be silly to think that brand identity should work differently. Social media has re-shaped how we approach marketing and customer relationships. relations, so how your company uses these tools can speak volumes. Your online presence and perceived approachability matter more than ever. A customer service mistake may mean it’s your turn as this week’s unfortunate trending hashtag. No one wants to commit a high-profile misstep in the vein of Amy’s Baking Company. Social media can be a powerful tool to connect with customers and prospects, build loyalty and gain exposure. The infographic below describes the 8 most common mistakes companies in social media marketing.

Social Media Strategy

A social media strategy should include your distinctive brand voice and an effective policy. Measurable goals and scheduled content updates are smart ways to ensure you stay focused. Many companies fall into the trap of registering on too many different platforms at once. This means they can’t provide relevant or timely content to their community. On the other hand, some companies abandon an account after a month or post few updates which make them appear disengaged or disorganized. It’s smarter to focus on the one or two social media platforms that give you the best chance of reaching your intended audience — you can always expand later on. The focus should be on building real relationships rather than inflate your community with disengaged followers.

Content

Sometimes the best way to elevate your brand is to stop talking about it. As a change of pace, you can post content unrelated to your product or service. This provides variety and can promote sharing and likes. But ensure whatever you post is useful to your audience. , Be careful not to annoy your audience with overuse of hashtags or by posting too many items too quickly. Keep your content well-timed, interesting and make sure to proof-read.

Be Social!

The last basic mistake made in social media marketing is overlooking the fact that it is meant to be social! A skilled social media communicator is responsive, approachable, and helpful. Remember, a social media account is a customer-facing brand ambassador and building rapport should be a major goal. As the infographic says, by humanizing your brand, you allow your audience to feel more connected to you. And isn’t that what friending is all about?

Read more.

 SocialMediaMarketingMistakestoAvoid

Social Media Clean up

How to Perform a Social Media Cleanup Before a Job Search

How to Perform a Social Media Cleanup Before a Job Search

Social Media Clean up

Social Media Clean up

Performing a social media cleanup has become an important part of the job search process. Whether you realize it or not, what you post online becomes part of your personal brand, and those pictures from that one summer camping trip you barely remember from your early 20s can come back to haunt you. Potential employers can and do check job candidates’ personal social media accounts, making social media etiquette an important factor to keep in mind. How you are portrayed online can affect an employer’s impression of you before you even meet face-to-face.

To begin a social media cleanup, run a Google search on yourself to see what a potential employer might find. It is likely that your various social media accounts will appear, which employers will look at to gain more insight into your personality, opinions, and lifestyle. This is where understanding how to present yourself professionally via personal branding and social media etiquette is important. Note: if you aren’t willing to change your online habits, consider changing your privacy settings to hide your activity.

Twitter

What to remove

Everyone needs to rant sometimes, and Twitter has become an outlet for many peoples’ pet peeves, strong opinions, and personal views. A well-worded tweet reflecting on a trending news story is one thing, but if an employer finds a Twitter account filled with complaints about work and coworkers, or repeated tweets to other companies in attempts to get free stuff, it might make the employer second-guess whether you’re a fit with the company. It’s also a good idea to make sure you’re presenting a good impression of yourself, and while the occasional cat meme is harmless enough, keep the vulgar language or pictures to a minimum.

How to remove a tweet

  1. Sign in to Twitter.
  2. Click on your profile.
  3. Choose the tweet you wish to delete, and select the ellipsis (“…”) at the bottom of the tweet itself to view more options.
  4. Select “Delete Tweet,” and confirm that you wish to delete it.

image: http://www.matricksdesigns.com/wp-content/uploads/2015/10/Delete_Tweet.jpg.jpg

How to delete a Tweet from Twitter.

Personal branding

Personal branding on Twitter is easy because of the simplicity of the Twitter profile. Make sure you provide a professional profile picture that reflects you, your business, and your niche. For example, if you’re a hobby photographer, make sure your profile picture showcases your photography style. Your profile bio is limited to 160 characters, but you should remember to include the most relevant keywords associated with your personal brand or niche. Take your time writing your bio, and make it interesting by being authentic and true to your lifestyle. You can also include hashtags in your bio that directly connect to aspects of your brand. Be sure to include your website address or link to another social media account. If an employer finds a well-presented Twitter profile highlighting your accomplishments and talents, the employer is more likely to gain a good first impression of your value as an employee.

Recommended for YouWebcast: 5 Growth Hacking Techniques to Increase Your Revenue in 30 Days or Less

Facebook

What to remove

Facebook can be especially problematic because so many people have used the social network for years, and it is possible to be tagged in posts and pictures that you may not have written or posted. Social etiquette has changed over the years, depending on what stage of life you were in when you began using social media. For many millennials who opened their first Facebook account nearly a decade ago, this makes a social media cleanup essential. It may be a good idea to remove or hide any questionable pictures from your college or university days. (You know—the ones that feature beer bottles and questionable outfits.) It’s also a good idea to scan your status updates, shares, and posts to remove anything too extreme; you want to make sure your rant about ignorant people or that post including a video of half-naked Kim Kardashian selfies isn’t the first thing a potential employer sees. On Facebook, much of this information can also be hidden instead of deleted.

How to remove or hide pictures and posts

Photo Albums

  1. Log in to your Facebook account, and go to your profile.
  2. Select the Photos tab.
  3. Select the Albums tab.
  4. You can make the photo album private from the Settings menu in the bottom right-hand corner of each album.
  5. You can delete an album by clicking on the album and choosing to delete it from the Settings tab in the top right-hand corner.
  6. Confirm that you want to delete the album.

Pictures

  1. Log in to your Facebook account, and go to your profile.
  2. Select the Photos tab.
  3. image: http://www.matricksdesigns.com/wp-content/uploads/2015/10/Delete_Photo_FB_1.jpg.jpgHow to delete a photo from Facebook, part 1.You can remove yourself from pictures in which others have tagged you by hovering over the photo and choosing the Remove Tag option from the Edit feature found in the top right-hand corner.
  4. You can delete photos individually by going to the Photos tab (for all photos you have uploaded to an album or your timeline) or by searching for them in the Albums tab. To delete, hover over a photo, and select Delete This Photo from the Edit option found in the top right-hand corner.image: http://www.matricksdesigns.com/wp-content/uploads/2015/10/Delete_Photo_FB_2.jpg.jpgHow to delete a photo from Facebook, part 2.
  5. Confirm that you want to delete the picture.
  6. To hide the picture, choose the option Hide from Timeline.

Status Updates and Posts

  1. Log in to your Facebook account, and go to your profile.
  2. Scroll down your timeline, and find the post or status update you wish to remove.
  3. Select the downward arrow in the top right-hand corner of your post, and select Delete.
  4. Confirm that you want to delete the post.
  5. To hide a status or post, select the Hide from Timeline option from the same menu.

image: http://www.matricksdesigns.com/wp-content/uploads/2015/10/Delete_FB_Post.jpg.jpg

How to delete a Facebook post.

Personal branding

Personal branding on Facebook is not something many people think about in relation to their personal accounts. But Facebook can work for you both personally and professionally. Make sure you present a professional profile picture and cover image. This doesn’t mean they have to be stuffy or formal, but high-quality, appropriate photos will significantly contribute to others’ impressions of you. Fill in all of your professional information—potential employers might check this against your application. Follow groups and pages that relate to who you are and your interests; presenting the most authentic version of yourself online is a key part of personal branding. Be aware of what you post on Facebook, and perhaps substitute that extra cute cat mash-up video for a think piece on something about which you are passionate.

Instagram

What to remove

Like Facebook, you might want to consider a social media cleanup of your Instagram feed, considering that the two platforms are so closely intertwined (and that Instagram is now owned by Facebook). Remove any questionable photos that may not show you in the best light if an employer were to stumble across them, or you can set your account to private. Removing any off-color quotes or images is also an important aspect of social media etiquette.

How to remove

  1. Log in to Instagram on your phone or tablet—pictures cannotimage: http://www.matricksdesigns.com/wp-content/uploads/2015/10/174211_instagram.png.pngThe Instagram logo.be deleted from the computer dashboard.
  2. Go to your profile.
  3. Select the photo you wish to delete.
  4. View more options by selecting the ellipsis (“. . .”).
  5. Select Delete from the Options menu.
  6. Confirm that you wish to delete the photo.

Personal branding

Instagram has become a significant platform for personal branding. To utilize the app to its best potential, upload a professional profile picture, and really consider what you post. You are more likely to gain followers if your images are edited in a similar manner so that the photos flow together nicely or have the same aesthetic. Try to showcase photos that you have taken yourself that reveal who you are and what your lifestyle is like in an authentic way.

Conclusion

The key to knowing what to post on social media, especially when embarking on a job search, is to consider each post from the perspective of someone who doesn’t know you. Ask yourself, “If this one post were the only thing somebody knew about me, how would I come across?” Even though your friends and family may know that a certain status update is meant to be sarcastic or that you only use the word totes ironically (s-u-u-ure), remember that potential employers don’t know you well and are still in the process of forming their opinions about you. Make sure your social media accounts help them form accurate and positive opinions that reassure them of your professionalism and reliability.

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SEO Tips

Free SEO Tools You Can Use To Optimize Your Website

Free SEO Tools You Can Use To Optimize Your Website

SEO Tips

 

If you created a website for your business, the very thing you don’t want to forget is to optimize it. Search Engine Optimization or SEO is the process of optimizing and improving your business website’s page rank in search engine results pages on Google, Yahoo or Ask.

Search Engine Optimization is divided into two basic areas: the off-page and on-page optimization. Off-page optimization is all about creating links pointing to the site you’re optimizing, which in your case is your website. On-page optimization, on the other hand, refers to the website elements such as your web page’s HTML code, images, and textual content.

To help you with your on-page and off-page optimization, you can use SEO Tools which Google offers to help you optimize your page by providing helpful data. You can use these tools to pump-up your digital managing and marketing efforts.

Some of the Google tools you should check out are:

1.       Google Webmaster. Considered to be one of the best tools Google offers, this tool is used to identify problems, spot bigger issues quickly, and it also helps your site run smoothly. This free Google service allows you to identify broken links and crawling issues. It can also let you see all your indexed pages and download links.

2.       Google Trends. You can freely use this tool if you need to compare traffic for different terms, including geographic, historic and related data. This tool can help you understand the rise and fall of each topic under your site’s niche which can be a great help for creating and writing an enticing content for your website.

3.       Google Consumer Surveys. We understand that your future customers or your website’s audience is what matters most to your website. That’s why it’s crucial to understand and fulfill their needs. This tool can help you with that. Google Consumer Surveys have free options which you can use for gathering the most important data for your website’s design testing and also for your content category.

Other SEO Google Tools you can take advantage of are Google Alerts, Google Analytics, Tag Manger, Google Adwords Keyword Planner, PageSpeed Insights, Content Experiments and Google Places for Business.

Read more:

SEO: 10 things every business leader should know

SEO: 10 things every business leader should know

SEO: 10 things every business leader should know

SEO: 10 things every business leader should know

SEO: 10 things every business leader should know

 

Some 73 per cent of Google searchers don’t look beyond the first page of results. No wonder an entire industry – SEO – has sprung up around the means by which a company grabs a bigger share of the 40,000 search queries the web giant processes every second. Director asks the experts how to make search engines work for you

Back in that antediluvian era when people advertised goods for sale on the classified pages of their local newspaper, vendors’ determination to get their ad to the top of the page meant that the first column’s entries tended to read along the lines of: “AAAAAAAAAAAA gentleman’s bicycle for sale.”

Things have moved on – but the basic principle remains. With so much commercial activity having now emigrated to the vast swathes of cyberspace, constructing your company website in such a way that search engine algorithms will launch it to the loftier echelons of internet search results has become a highly sophisticated enterprise and an industry in its own right: hence, the emergence of the initialism SEO, which refers to both the concept of Search Engine Optimisation and those who professionally execute it (Search Engine Optimisers).

According to US digital marketing giant Fusion 360, an estimated 73 per cent of searchers never venture beyond the first page of results. Studies vary, but it seems likely that organic search results – those thrown up naturally by Google’s ever-evolving algorithms (the computer formulae that drive the search engine) – glean about 90 per cent of clicks, compared to 10 per cent for paid-for results, despite the latter being more prominently placed.

Complicating matters, in April, Google enforced a game-changer: in response to the rising use of mobile devices for accessing the internet, it began to consign websites that are not optimised for smartphones or tablets to lower page rankings for any searches made using these handheld devices.

In short, more than at any other time, any company that hasn’t already got SEO on its radar needs to sit up and take notice, or miss out on swathes of invaluable web traffic. Here are 10 things UK business leaders need to know, according to the experts…

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Best SEO tool for smart website analytics

Best SEO tool for smart website analytics

Best SEO tool for smart website analytics

Best SEO tool for smart website analytics

Best SEO tool for smart website analytics

Posted By  on Aug 3, 2015

Whatever you are an SEO company, SEO agency, single SEO expert or site owner you still have to be familiar with SEO to improve your site’s positions. To make your life easier and make your campaign more effective you certainly need the SEO tracking and ranking tool, and a good one, surely. A thought-out SEO tool will save your precious time, give you insights of strengths and weaknesses of the site, help you to make a right decisions about your promotion. But SEO software quantity grows day by day, and it is quite hard to find the right one without wasting time on the trials. 

Allow me to introduce you to an SEO ranking software that is one of the best on the market – RankSonic.com.

With RankSonic, you can get extended website analyticstrack changes in your daily rankings and browse advanced information about your competitor’s activity. This SEO software allows you to track your ranking in any selected country or city.

One of the most excellent possibility every SEO company will appreciate is a RankSonic White Label feature. 

White Label allows users to connect their own domain (or subdomain) and label the RankSonic SEO tool with company’s logo and custom design. On the same domain, users also can make fully customized reports and send it to their clients or share with the coworkers. Handy thing, isn’t it? 

One more mod feature that RankSonic have is a Site Auditor Module. It’s a crawl tool that analyze the structure of your website. Site Auditor will find the most critical issues on your site that can cost you rankings – missing titles, descriptions, broken links, non-existing pages and more. It definitely is a lot of help then you working with the content of your site. This tool will be useful for web developers and content managers or during the SEO expertise.

It’s so easy to work with RankSonic. Just a couple minutes to spend and you will get all the information at once. Let’s see how to create a project there, socialbarrel.com will be used as an example.

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Which is Better For Your Business – SEO Or Social Media?

Which is Better For Your Business – SEO Or Social Media?

Which is Better For Your Business – SEO Or Social Media?

Which is Better For Your Business – SEO Or Social Media?

Which is Better For Your Business – SEO Or Social Media?

by Michael Barnes
August 04, 2015

Search engine optimisation Or Social media marketing, which one would you Believe is best? Time and money are valuable for people who own a small business. Here, a crucial question arises – if a business has limited resources then what it should choose between SEO and social media marketing?

A quick and clear answer for this question would be – both (SEO as well as Social Media Marketing).

Check out a handful of facets of SEO and social media – exactly how they perform alongside one another, and occasionally versus each other. Like that, you’ll be able to take better decisions for your online busine ss’s marketing campaign.

  • Social websites optimising or Search engine optimisation for Your Headlines

Headlines are crucial for both SEO and social media marketing. So, how to figure out that which one will be getting more priority than the other? On one hand you want your headline to have the targeted keywords and it becomes visible on search engines, whereas on the other side you also want to attract social media audience with quality content. So, which way you’re willing to go?

Solution:

The solution for this problem is the same as before – use both of them together. Although optimising the headline concurrently for social media marketing and search engines like Google is not great, it undoubtedly makes you Imaginative and creative. And when you’re definitely experiencing confusion caught, use the headline as a listicle. Of course, there’s a motive why lots of enterprises are making use of them besides it just being a trend!

  • Spammers and Fake Accounts

The organization environment can regrettably get rather unattractive. And if you’re willing to shed extra money, there isn’t a lack of individuals who are inclined to struggle at their extreme capabilities to suit your needs. What does this implies for your search engine optimisation campaign? The money, effort and time you’ve put into promoting your site’s rankings may possibly end up with being zero if your competitors are working against your SEO campaign outside your knowledge.

One of several means by which your competitors may attack is through social network websites. They produce faux accounts on social media sites symbolizing your business and then post your site content with huge amount of negative feedback, and as a result you’re flagged as spam. Due to the extensive authority of social media pages, they’re more likely to represent your business on search engine results pages. Such cases are quite common and it would be a bit difficult for you to face such situations.

Solution:

Search for you business on a regular basis by using social media platforms and search engines. If you come across an account declaring to represent your enterprise, flag/report it straightaway. Many social media platforms such as Facebook is notably strict about implementing its “no fake accounts” rule, so don’t hesitate in flagging/reporting such pages. Observe the feedback on your own blog posts also. In the event you don’t have enough time to check the feedback, try to avoid such option on your website first of all. Though it’s not a good option, but having no comments section is way better than getting marked as a spam site.

  • Social Media Search engines surpassing Regular Search engines

Taking into account that a large number of people are utilising their phones today as an alternative to their computer systems, there are various occasions when your Search engine optimisation wouldn’t be useful – until you apply a local search strategy. Men and women also seek for issues in Facebook, they look for video in YouTube’s search engine and click on Twitter and Instagram hash-tags.

Men and women also seek for issues in Facebook, search for video in YouTube’s search engine and click on Twitter and Instagram hash-tags. This implies that if your website isn’t optimised for search engines and social networking then it won’t appear in the results.

An additional risk is definitely from the pretty big sites that have a lot of website page authority and have much space in the SERPs. For instance, if you search for “SEO Gold Coast’ then you will notice such sites. Experts have stated that this development will proceed to increase.

Solution:

Be more social than ever! Companies don’t need to be on every social networking site to be optimised for social media marketing. The truth is that a method like that could be unnecessary, time intensive, and expensive. Having said that, you might want to be mindful with regard to the SERPs, examine what your competitors are doing, and create profiles on each competitor’s website. Conduct a personal research about your targeted consumers. Find out that where are they most likely to look for your company? Decide exactly where your viewers are hunting for the products your company offers, and join those platforms immediately.

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Google is now hiring contract SEOs through a hiring agency to work on the Google Store.

Google Hires More SEOs

Google is now hiring contract SEOs through a hiring agency to work on the Google Store.

Google is now hiring contract SEOs through a hiring agency to work on the Google Store.

Google Hires More SEOs

Google is now hiring contract SEOs through a hiring agency to work on the Google Store.

Last week, we reported that Google is hiring an SEO to work as an employee in their Google Cloud Platform division.

This weekend, I was forwarded an email from an SEO I know that shows Google is now hiring SEOs on a 12-month contract basis to work on the Google Store website at store.google.com.

The contract job means Google will not be hiring you directly, but instead, a third-party company will be your employer. You will, however, be working on-site in Google’s offices at Mountain View, California. The job title is “SEO Specialist/Project Manager II,” and the SEO contractor will be responsible for marketing Google’s devices, i.e., Nexus phones, tablets, Android Wear watches, Chromebooks, Nest, Chromecast, accessories, etc., through Google’s e-commerce storefront at store.google.com.

I do not want to reveal too much information here, but the job requires at least 3 years of SEO experience, technical know how when it comes to schema, and managing large-scale SEO efforts.

I don’t see a way to apply for this job, rather, the agency is reaching out to SEOs they think would be good at the job. I believe it pays around $60 per hour, which I am told is low for the Silicon Valley region.

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20 Ways To Amplify Your Social Media Reach

20 Ways To Amplify Your Social Media Reach

20 Ways To Amplify Your Social Media Reach

20 Ways To Amplify Your Social Media Reach

20 Ways To Amplify Your Social Media Reach

Marc Guberti
July 22, 2015  

Social media is one of the most powerful tools I have come across to grow a large audience and spread your message. In less than three years, I went from no audience to hundreds of thousands of followers on Twitter alone.

Social media is an opportunity that people can no longer afford to take for granted. Social media is not a fad. It has redefined how we share information, interact, and grow our audiences. Amplifying our reach on social media has become more important than ever. In order to amplify your reach on social media, follow these 20 tips:

#1: Grow A Targeted Audience

A targeted audience consists of a group of people who are interested in the niche that you tweet about the most. My targeted audience consists of people who are interested in digital marketing advice. You can grow a targeted audience by finding influential people in your niche and following those people’s followers. When you do this, be sure to follow the people whose ratios indicate they are likely to follow you back.

#2: Follow People

It does not hurt to follow people, temporarily sacrifice your 1-to-1 ratio, or eventually follow hundreds of thousands of people. When you follow someone, you are sending an invitation for that person to connect with you. I know that sounds a lot like LinkedIn, but both Twitter and LinkedIn are social networks which means they have similarities. Following someone else, and then that person following you builds a connection between you and that other person. Imagine having hundreds of thousands of these types of connections. I would rather have 100,000 followers and follow 100,000 people than only have 1,000 followers and only follow one person. You can take this approach on nearly any social network, and I saw great success when applying this process to my Pinterest account.

#3: Post More Often

The entire concept of posting too often being bad is a myth mixed up with what some would call fury posting. Fury posting is when someone sends dozens of posts in about five minutes. Although this type of posting is annoying and ineffective, scheduling numerous posts throughout the day is not as annoying, and it can be very effective. I schedule one tweet every 15 minutes, and although I know that annoys a small handful of people (you can’t please them all), many of my followers like the added value of my tweeting once every 15 minutes.
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