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Social Media Marketing Mistakes & How to Avoid Them [Infographic]

Social Media Marketing Mistakes & How to Avoid Them [Infographic]

We all curate our Facebook and LinkedIn feeds to reflect the way that we’d like the world to see and understand us. It would be silly to think that brand identity should work differently. Social media has re-shaped how we approach marketing and customer relationships. relations, so how your company uses these tools can speak volumes. Your online presence and perceived approachability matter more than ever. A customer service mistake may mean it’s your turn as this week’s unfortunate trending hashtag. No one wants to commit a high-profile misstep in the vein of Amy’s Baking Company. Social media can be a powerful tool to connect with customers and prospects, build loyalty and gain exposure. The infographic below describes the 8 most common mistakes companies in social media marketing.

Social Media Strategy

A social media strategy should include your distinctive brand voice and an effective policy. Measurable goals and scheduled content updates are smart ways to ensure you stay focused. Many companies fall into the trap of registering on too many different platforms at once. This means they can’t provide relevant or timely content to their community. On the other hand, some companies abandon an account after a month or post few updates which make them appear disengaged or disorganized. It’s smarter to focus on the one or two social media platforms that give you the best chance of reaching your intended audience — you can always expand later on. The focus should be on building real relationships rather than inflate your community with disengaged followers.

Content

Sometimes the best way to elevate your brand is to stop talking about it. As a change of pace, you can post content unrelated to your product or service. This provides variety and can promote sharing and likes. But ensure whatever you post is useful to your audience. , Be careful not to annoy your audience with overuse of hashtags or by posting too many items too quickly. Keep your content well-timed, interesting and make sure to proof-read.

Be Social!

The last basic mistake made in social media marketing is overlooking the fact that it is meant to be social! A skilled social media communicator is responsive, approachable, and helpful. Remember, a social media account is a customer-facing brand ambassador and building rapport should be a major goal. As the infographic says, by humanizing your brand, you allow your audience to feel more connected to you. And isn’t that what friending is all about?

Read more.

 SocialMediaMarketingMistakestoAvoid

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Web SEO Master Begins Offering SEO Web Design Services to Phoenix, Arizona July 15, 2015

Web SEO Master is planning their expansion of Web Design Services into Phoenix on July 15, 2015.

Phoenix, AZ (PRWEB) July 10, 2015

 

Web SEO Master, a division of SH Web commerce offers state of the art SEO web design services to businesses. They specialize in custom website design services offering clients uniquely tailored plans for successful implementation. By focusing on web design seo services (http://webseomaster.com), their websites effectively rank higher on search engines, empowering their clients to do more business, increasing profitability.

Web SEO Master works with an elite team of professionals that excel in experience and knowledge in the SEO field, which makes their web design and SEO services effective on search engines. The content does not appear robotic in nature but rather is seamless and educational. Being identified at the top of a search engine is imperative, which is why Web SEO Master always adds a one of a kind personal touch to all of their SEO services web design. Their service is a seamless integration with any other websites a client a own. (read more)

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Content Marketing And Its Influence On SEO

Content Marketing And Its Influence On SEO

by , July 10, 2015, 2:18 PM

One of the questions I am most frequently asked is “if I want better visibility for my business and increased conversions from site traffic, which is better — content marketing or traditional SEO (search engine optimization)? The short answer is both, but they involve very different processes and technology.

SEO is the channel that drives organic search traffic (not paid) via search engines. In order to be effective, SEO should include: Technical SEO to ensure your site is technically healthy and visible to search engines; On-Page Content that is relevant and resonates with your audience; and Keyword Research so you are aware of high search-volume keywords that are relevant to your business. Once these are in place you can turn to content marketing which drives topically relevant mentions and links to your Web site to help your brand and improve your search engine visibility. (read more)