New infographic provides an overview of pay-per-click (PPC) and pay-per-applicant model for job market.
New York, NY (PRWEB) July 22, 2015
Recruitics, a recruitment analytics and optimization platform that makes it easy for companies to achieve amazing results from their recruitment marketing strategy, released a new infographic titled “A Guide to Performance-Based Advertising for Jobs.” This informative piece describes the different pricing models for performance-based recruitment advertising, lists the key players in the market, and defines the primary metrics needed to run a successful campaign.
Unlike the traditional model used by job boards where companies pay for a single post, job slot, or bulk posting package, performance-based advertising requires employers to pay a fee only when job seekers have viewed or applied to their jobs. This method, used by most job search engines, allows companies to set budgets to target their most in-demand positions with “sponsored jobs,” which according to SimplyHired receive up to 8x more clicks than standard search results.
“The goal of our company is to help employers connect with great talent,” stated Ken Clark, CEO of Recruitics. “For us to accomplish this goal, companies need to be aware of how performance-based advertising works and how it fits into their recruitment marketing strategy. We can then help them track key performance indicators such as cost-per-click, cost-per-apply, conversion rate, and even cost-per-hire.”