Social Media Clean up

How to Perform a Social Media Cleanup Before a Job Search

How to Perform a Social Media Cleanup Before a Job Search

Social Media Clean up

Social Media Clean up

Performing a social media cleanup has become an important part of the job search process. Whether you realize it or not, what you post online becomes part of your personal brand, and those pictures from that one summer camping trip you barely remember from your early 20s can come back to haunt you. Potential employers can and do check job candidates’ personal social media accounts, making social media etiquette an important factor to keep in mind. How you are portrayed online can affect an employer’s impression of you before you even meet face-to-face.

To begin a social media cleanup, run a Google search on yourself to see what a potential employer might find. It is likely that your various social media accounts will appear, which employers will look at to gain more insight into your personality, opinions, and lifestyle. This is where understanding how to present yourself professionally via personal branding and social media etiquette is important. Note: if you aren’t willing to change your online habits, consider changing your privacy settings to hide your activity.

Twitter

What to remove

Everyone needs to rant sometimes, and Twitter has become an outlet for many peoples’ pet peeves, strong opinions, and personal views. A well-worded tweet reflecting on a trending news story is one thing, but if an employer finds a Twitter account filled with complaints about work and coworkers, or repeated tweets to other companies in attempts to get free stuff, it might make the employer second-guess whether you’re a fit with the company. It’s also a good idea to make sure you’re presenting a good impression of yourself, and while the occasional cat meme is harmless enough, keep the vulgar language or pictures to a minimum.

How to remove a tweet

  1. Sign in to Twitter.
  2. Click on your profile.
  3. Choose the tweet you wish to delete, and select the ellipsis (“…”) at the bottom of the tweet itself to view more options.
  4. Select “Delete Tweet,” and confirm that you wish to delete it.

image: http://www.matricksdesigns.com/wp-content/uploads/2015/10/Delete_Tweet.jpg.jpg

How to delete a Tweet from Twitter.

Personal branding

Personal branding on Twitter is easy because of the simplicity of the Twitter profile. Make sure you provide a professional profile picture that reflects you, your business, and your niche. For example, if you’re a hobby photographer, make sure your profile picture showcases your photography style. Your profile bio is limited to 160 characters, but you should remember to include the most relevant keywords associated with your personal brand or niche. Take your time writing your bio, and make it interesting by being authentic and true to your lifestyle. You can also include hashtags in your bio that directly connect to aspects of your brand. Be sure to include your website address or link to another social media account. If an employer finds a well-presented Twitter profile highlighting your accomplishments and talents, the employer is more likely to gain a good first impression of your value as an employee.

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Facebook

What to remove

Facebook can be especially problematic because so many people have used the social network for years, and it is possible to be tagged in posts and pictures that you may not have written or posted. Social etiquette has changed over the years, depending on what stage of life you were in when you began using social media. For many millennials who opened their first Facebook account nearly a decade ago, this makes a social media cleanup essential. It may be a good idea to remove or hide any questionable pictures from your college or university days. (You know—the ones that feature beer bottles and questionable outfits.) It’s also a good idea to scan your status updates, shares, and posts to remove anything too extreme; you want to make sure your rant about ignorant people or that post including a video of half-naked Kim Kardashian selfies isn’t the first thing a potential employer sees. On Facebook, much of this information can also be hidden instead of deleted.

How to remove or hide pictures and posts

Photo Albums

  1. Log in to your Facebook account, and go to your profile.
  2. Select the Photos tab.
  3. Select the Albums tab.
  4. You can make the photo album private from the Settings menu in the bottom right-hand corner of each album.
  5. You can delete an album by clicking on the album and choosing to delete it from the Settings tab in the top right-hand corner.
  6. Confirm that you want to delete the album.

Pictures

  1. Log in to your Facebook account, and go to your profile.
  2. Select the Photos tab.
  3. image: http://www.matricksdesigns.com/wp-content/uploads/2015/10/Delete_Photo_FB_1.jpg.jpgHow to delete a photo from Facebook, part 1.You can remove yourself from pictures in which others have tagged you by hovering over the photo and choosing the Remove Tag option from the Edit feature found in the top right-hand corner.
  4. You can delete photos individually by going to the Photos tab (for all photos you have uploaded to an album or your timeline) or by searching for them in the Albums tab. To delete, hover over a photo, and select Delete This Photo from the Edit option found in the top right-hand corner.image: http://www.matricksdesigns.com/wp-content/uploads/2015/10/Delete_Photo_FB_2.jpg.jpgHow to delete a photo from Facebook, part 2.
  5. Confirm that you want to delete the picture.
  6. To hide the picture, choose the option Hide from Timeline.

Status Updates and Posts

  1. Log in to your Facebook account, and go to your profile.
  2. Scroll down your timeline, and find the post or status update you wish to remove.
  3. Select the downward arrow in the top right-hand corner of your post, and select Delete.
  4. Confirm that you want to delete the post.
  5. To hide a status or post, select the Hide from Timeline option from the same menu.

image: http://www.matricksdesigns.com/wp-content/uploads/2015/10/Delete_FB_Post.jpg.jpg

How to delete a Facebook post.

Personal branding

Personal branding on Facebook is not something many people think about in relation to their personal accounts. But Facebook can work for you both personally and professionally. Make sure you present a professional profile picture and cover image. This doesn’t mean they have to be stuffy or formal, but high-quality, appropriate photos will significantly contribute to others’ impressions of you. Fill in all of your professional information—potential employers might check this against your application. Follow groups and pages that relate to who you are and your interests; presenting the most authentic version of yourself online is a key part of personal branding. Be aware of what you post on Facebook, and perhaps substitute that extra cute cat mash-up video for a think piece on something about which you are passionate.

Instagram

What to remove

Like Facebook, you might want to consider a social media cleanup of your Instagram feed, considering that the two platforms are so closely intertwined (and that Instagram is now owned by Facebook). Remove any questionable photos that may not show you in the best light if an employer were to stumble across them, or you can set your account to private. Removing any off-color quotes or images is also an important aspect of social media etiquette.

How to remove

  1. Log in to Instagram on your phone or tablet—pictures cannotimage: http://www.matricksdesigns.com/wp-content/uploads/2015/10/174211_instagram.png.pngThe Instagram logo.be deleted from the computer dashboard.
  2. Go to your profile.
  3. Select the photo you wish to delete.
  4. View more options by selecting the ellipsis (“. . .”).
  5. Select Delete from the Options menu.
  6. Confirm that you wish to delete the photo.

Personal branding

Instagram has become a significant platform for personal branding. To utilize the app to its best potential, upload a professional profile picture, and really consider what you post. You are more likely to gain followers if your images are edited in a similar manner so that the photos flow together nicely or have the same aesthetic. Try to showcase photos that you have taken yourself that reveal who you are and what your lifestyle is like in an authentic way.

Conclusion

The key to knowing what to post on social media, especially when embarking on a job search, is to consider each post from the perspective of someone who doesn’t know you. Ask yourself, “If this one post were the only thing somebody knew about me, how would I come across?” Even though your friends and family may know that a certain status update is meant to be sarcastic or that you only use the word totes ironically (s-u-u-ure), remember that potential employers don’t know you well and are still in the process of forming their opinions about you. Make sure your social media accounts help them form accurate and positive opinions that reassure them of your professionalism and reliability.

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Which is Better For Your Business – SEO Or Social Media?

Which is Better For Your Business – SEO Or Social Media?

Which is Better For Your Business – SEO Or Social Media?

Which is Better For Your Business – SEO Or Social Media?

Which is Better For Your Business – SEO Or Social Media?

by Michael Barnes
August 04, 2015

Search engine optimisation Or Social media marketing, which one would you Believe is best? Time and money are valuable for people who own a small business. Here, a crucial question arises – if a business has limited resources then what it should choose between SEO and social media marketing?

A quick and clear answer for this question would be – both (SEO as well as Social Media Marketing).

Check out a handful of facets of SEO and social media – exactly how they perform alongside one another, and occasionally versus each other. Like that, you’ll be able to take better decisions for your online busine ss’s marketing campaign.

  • Social websites optimising or Search engine optimisation for Your Headlines

Headlines are crucial for both SEO and social media marketing. So, how to figure out that which one will be getting more priority than the other? On one hand you want your headline to have the targeted keywords and it becomes visible on search engines, whereas on the other side you also want to attract social media audience with quality content. So, which way you’re willing to go?

Solution:

The solution for this problem is the same as before – use both of them together. Although optimising the headline concurrently for social media marketing and search engines like Google is not great, it undoubtedly makes you Imaginative and creative. And when you’re definitely experiencing confusion caught, use the headline as a listicle. Of course, there’s a motive why lots of enterprises are making use of them besides it just being a trend!

  • Spammers and Fake Accounts

The organization environment can regrettably get rather unattractive. And if you’re willing to shed extra money, there isn’t a lack of individuals who are inclined to struggle at their extreme capabilities to suit your needs. What does this implies for your search engine optimisation campaign? The money, effort and time you’ve put into promoting your site’s rankings may possibly end up with being zero if your competitors are working against your SEO campaign outside your knowledge.

One of several means by which your competitors may attack is through social network websites. They produce faux accounts on social media sites symbolizing your business and then post your site content with huge amount of negative feedback, and as a result you’re flagged as spam. Due to the extensive authority of social media pages, they’re more likely to represent your business on search engine results pages. Such cases are quite common and it would be a bit difficult for you to face such situations.

Solution:

Search for you business on a regular basis by using social media platforms and search engines. If you come across an account declaring to represent your enterprise, flag/report it straightaway. Many social media platforms such as Facebook is notably strict about implementing its “no fake accounts” rule, so don’t hesitate in flagging/reporting such pages. Observe the feedback on your own blog posts also. In the event you don’t have enough time to check the feedback, try to avoid such option on your website first of all. Though it’s not a good option, but having no comments section is way better than getting marked as a spam site.

  • Social Media Search engines surpassing Regular Search engines

Taking into account that a large number of people are utilising their phones today as an alternative to their computer systems, there are various occasions when your Search engine optimisation wouldn’t be useful – until you apply a local search strategy. Men and women also seek for issues in Facebook, they look for video in YouTube’s search engine and click on Twitter and Instagram hash-tags.

Men and women also seek for issues in Facebook, search for video in YouTube’s search engine and click on Twitter and Instagram hash-tags. This implies that if your website isn’t optimised for search engines and social networking then it won’t appear in the results.

An additional risk is definitely from the pretty big sites that have a lot of website page authority and have much space in the SERPs. For instance, if you search for “SEO Gold Coast’ then you will notice such sites. Experts have stated that this development will proceed to increase.

Solution:

Be more social than ever! Companies don’t need to be on every social networking site to be optimised for social media marketing. The truth is that a method like that could be unnecessary, time intensive, and expensive. Having said that, you might want to be mindful with regard to the SERPs, examine what your competitors are doing, and create profiles on each competitor’s website. Conduct a personal research about your targeted consumers. Find out that where are they most likely to look for your company? Decide exactly where your viewers are hunting for the products your company offers, and join those platforms immediately.

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20 Ways To Amplify Your Social Media Reach

20 Ways To Amplify Your Social Media Reach

20 Ways To Amplify Your Social Media Reach

20 Ways To Amplify Your Social Media Reach

20 Ways To Amplify Your Social Media Reach

Marc Guberti
July 22, 2015  

Social media is one of the most powerful tools I have come across to grow a large audience and spread your message. In less than three years, I went from no audience to hundreds of thousands of followers on Twitter alone.

Social media is an opportunity that people can no longer afford to take for granted. Social media is not a fad. It has redefined how we share information, interact, and grow our audiences. Amplifying our reach on social media has become more important than ever. In order to amplify your reach on social media, follow these 20 tips:

#1: Grow A Targeted Audience

A targeted audience consists of a group of people who are interested in the niche that you tweet about the most. My targeted audience consists of people who are interested in digital marketing advice. You can grow a targeted audience by finding influential people in your niche and following those people’s followers. When you do this, be sure to follow the people whose ratios indicate they are likely to follow you back.

#2: Follow People

It does not hurt to follow people, temporarily sacrifice your 1-to-1 ratio, or eventually follow hundreds of thousands of people. When you follow someone, you are sending an invitation for that person to connect with you. I know that sounds a lot like LinkedIn, but both Twitter and LinkedIn are social networks which means they have similarities. Following someone else, and then that person following you builds a connection between you and that other person. Imagine having hundreds of thousands of these types of connections. I would rather have 100,000 followers and follow 100,000 people than only have 1,000 followers and only follow one person. You can take this approach on nearly any social network, and I saw great success when applying this process to my Pinterest account.

#3: Post More Often

The entire concept of posting too often being bad is a myth mixed up with what some would call fury posting. Fury posting is when someone sends dozens of posts in about five minutes. Although this type of posting is annoying and ineffective, scheduling numerous posts throughout the day is not as annoying, and it can be very effective. I schedule one tweet every 15 minutes, and although I know that annoys a small handful of people (you can’t please them all), many of my followers like the added value of my tweeting once every 15 minutes.
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Facebook still dominant in social media

Facebook login still dominant in social media

Facebook login still dominant in social media

July 24, 2015 by 

Facebook still dominant in social media

Facebook still dominant in social media

No social media network out there is catching the likes of Facebook when it comes to social logins. Millions of people use the Facebook login to gain access to profiles, newsfeed and so much more. But social login as we also know as social sign-in is only but getting better for Facebook with a staggering incremental gain in Q1 2015 according to Gigya.

Google+ is way behind is social logins but they are in second place. Looking at the infographic below you can see Facebook sits pretty at 64% of the overall customer identity preferences in the first quarter of 2015, with Google+ sitting at 21%, followed by Twitter with 6%.

Facebook still dominant in social media

Facebook still dominant in social media

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People who are awful on social media Why You Should Remove Fake Fans..

Why You Should Remove Fake Fans And Followers On Social Media

Why You Should Remove Fake Fans..

Why You Should Remove Fake Fans..

Why You Should Remove Fake Fans And Followers On Social Media

Al Gomez JULY 10, 2015

Social media is an integral part of search engine optimization. Aside from gaining social signals necessary for ranking, platforms like Facebook and Twitter are great places to find hot leads. Nothing is as satisfying as seeing your number of Fans or Followers increase as days pass. Even better? Seeing them engage with your posts through comments, Likes, and reTweets.

However, not everyone is who they seem to be on social media. There are companies and/or individuals who get a kick from creating fake accounts. These can be used for several purposes, but mainly to a) attract audiences, b) get clicks to their website, and c) increase ranking. If you’ve seen some users without profile pictures or those with suspiciously low number of Tweets – beware!

Your business page could be suffering from fake fans or followers.

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Social Media Marketing Is The Top Priority For Brands In 2015

Social Media Marketing Is The Top Priority For Brands In 2015 [REPORT]

Social Media Marketing Is The Top Priority For Brands In 2015

Social Media Marketing Is The Top Priority For Brands In 2015

Social Media Marketing Is The Top Priority For Brands In 2015 [REPORT]

The debate as to whether social media is a passing fad or a necessary marketing venture has been resolved, as statistical analysis places increasing importance on social platforms and mobile users. Moreover, social media is proving to be one of the most significant marketing platforms to strategize for in 2015.

Social Media Marketing Campaign

According to Social Media Examiner’s Social Media Marketing Industry Report 201592% of marketers said that social media was important to their businesses and 84% stated that they integrated their social media and traditional marketing activities. What’s more, 64% stated that they are using social media for six or more hours a week, with 41% admitted to using it for approximately 11 hours per week.

So what results are these businesses seeing for their social efforts? The following statistics from the report offer extensive insight on this subject.

  1. 90% reported an increase in brand or business exposure.
  2. 77% reported an increase in website traffic.
  3. 69% reported an increase in brand loyalty.
  4. 68% reported a gain in marketplace intelligence and 66%+ saw positive growth in lead generation with a time investment of six hours a week.
  5. 53% of those who have used social media marketing strategies for over two years actually report an increase in sales, while those who spend six or more hours a week on social media marketing campaigns report similar results.
  6. 73% of those who spend an excess of 40 hours a week report earning new business from their efforts.
  7. More than 50% report a gain in new partnerships who have invested time in social media marketing for at least two years.

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