Some 73 per cent of Google searchers don’t look beyond the first page of results. No wonder an entire industry – SEO – has sprung up around the means by which a company grabs a bigger share of the 40,000 search queries the web giant processes every second. Director asks the experts how to make search engines work for you
Back in that antediluvian era when people advertised goods for sale on the classified pages of their local newspaper, vendors’ determination to get their ad to the top of the page meant that the first column’s entries tended to read along the lines of: “AAAAAAAAAAAA gentleman’s bicycle for sale.”
Things have moved on – but the basic principle remains. With so much commercial activity having now emigrated to the vast swathes of cyberspace, constructing your company website in such a way that search engine algorithms will launch it to the loftier echelons of internet search results has become a highly sophisticated enterprise and an industry in its own right: hence, the emergence of the initialism SEO, which refers to both the concept of Search Engine Optimisation and those who professionally execute it (Search Engine Optimisers).
According to US digital marketing giant Fusion 360, an estimated 73 per cent of searchers never venture beyond the first page of results. Studies vary, but it seems likely that organic search results – those thrown up naturally by Google’s ever-evolving algorithms (the computer formulae that drive the search engine) – glean about 90 per cent of clicks, compared to 10 per cent for paid-for results, despite the latter being more prominently placed.
Complicating matters, in April, Google enforced a game-changer: in response to the rising use of mobile devices for accessing the internet, it began to consign websites that are not optimised for smartphones or tablets to lower page rankings for any searches made using these handheld devices.
In short, more than at any other time, any company that hasn’t already got SEO on its radar needs to sit up and take notice, or miss out on swathes of invaluable web traffic. Here are 10 things UK business leaders need to know, according to the experts…
Whatever you are an SEO company, SEO agency, single SEO expert or site owner you still have to be familiar with SEO to improve your site’s positions. To make your life easier and make your campaign more effective you certainly need the SEO tracking and ranking tool, and a good one, surely. A thought-out SEO tool will save your precious time, give you insights of strengths and weaknesses of the site, help you to make a right decisions about your promotion. But SEO software quantity grows day by day, and it is quite hard to find the right one without wasting time on the trials.
Allow me to introduce you to an SEO ranking software that is one of the best on the market – RankSonic.com.
With RankSonic, you can get extended website analytics, track changes in your daily rankings and browse advanced information about your competitor’s activity. This SEO software allows you to track your ranking in any selected country or city.
One of the most excellent possibility every SEO company will appreciate is a RankSonic White Label feature.
White Label allows users to connect their own domain (or subdomain) and label the RankSonic SEO tool with company’s logo and custom design. On the same domain, users also can make fully customized reports and send it to their clients or share with the coworkers. Handy thing, isn’t it?
One more mod feature that RankSonic have is a Site Auditor Module. It’s a crawl tool that analyze the structure of your website. Site Auditor will find the most critical issues on your site that can cost you rankings – missing titles, descriptions, broken links, non-existing pages and more. It definitely is a lot of help then you working with the content of your site. This tool will be useful for web developers and content managers or during the SEO expertise.
It’s so easy to work with RankSonic. Just a couple minutes to spend and you will get all the information at once. Let’s see how to create a project there, socialbarrel.com will be used as an example.
Search engine optimisation Or Social media marketing, which one would you Believe is best? Time and money are valuable for people who own a small business. Here, a crucial question arises – if a business has limited resources then what it should choose between SEO and social media marketing?
A quick and clear answer for this question would be – both (SEO as well as Social Media Marketing).
Check out a handful of facets of SEO and social media – exactly how they perform alongside one another, and occasionally versus each other. Like that, you’ll be able to take better decisions for your online busine ss’s marketing campaign.
Social websites optimising or Search engine optimisation for Your Headlines
Headlines are crucial for both SEO and social media marketing. So, how to figure out that which one will be getting more priority than the other? On one hand you want your headline to have the targeted keywords and it becomes visible on search engines, whereas on the other side you also want to attract social media audience with quality content. So, which way you’re willing to go?
The solution for this problem is the same as before – use both of them together. Although optimising the headline concurrently for social media marketing and search engines like Google is not great, it undoubtedly makes you Imaginative and creative. And when you’re definitely experiencing confusion caught, use the headline as a listicle. Of course, there’s a motive why lots of enterprises are making use of them besides it just being a trend!
Spammers and Fake Accounts
The organization environment can regrettably get rather unattractive. And if you’re willing to shed extra money, there isn’t a lack of individuals who are inclined to struggle at their extreme capabilities to suit your needs. What does this implies for your search engine optimisation campaign? The money, effort and time you’ve put into promoting your site’s rankings may possibly end up with being zero if your competitors are working against your SEO campaign outside your knowledge.
One of several means by which your competitors may attack is through social network websites. They produce faux accounts on social media sites symbolizing your business and then post your site content with huge amount of negative feedback, and as a result you’re flagged as spam. Due to the extensive authority of social media pages, they’re more likely to represent your business on search engine results pages. Such cases are quite common and it would be a bit difficult for you to face such situations.
Search for you business on a regular basis by using social media platforms and search engines. If you come across an account declaring to represent your enterprise, flag/report it straightaway. Many social media platforms such as Facebook is notably strict about implementing its “no fake accounts” rule, so don’t hesitate in flagging/reporting such pages. Observe the feedback on your own blog posts also. In the event you don’t have enough time to check the feedback, try to avoid such option on your website first of all. Though it’s not a good option, but having no comments section is way better than getting marked as a spam site.
Social Media Search engines surpassing Regular Search engines
Taking into account that a large number of people are utilising their phones today as an alternative to their computer systems, there are various occasions when your Search engine optimisation wouldn’t be useful – until you apply a local search strategy. Men and women also seek for issues in Facebook, they look for video in YouTube’s search engine and click on Twitter and Instagram hash-tags.
Men and women also seek for issues in Facebook, search for video in YouTube’s search engine and click on Twitter and Instagram hash-tags. This implies that if your website isn’t optimised for search engines and social networking then it won’t appear in the results.
An additional risk is definitely from the pretty big sites that have a lot of website page authority and have much space in the SERPs. For instance, if you search for “SEO Gold Coast’ then you will notice such sites. Experts have stated that this development will proceed to increase.
Be more social than ever! Companies don’t need to be on every social networking site to be optimised for social media marketing. The truth is that a method like that could be unnecessary, time intensive, and expensive. Having said that, you might want to be mindful with regard to the SERPs, examine what your competitors are doing, and create profiles on each competitor’s website. Conduct a personal research about your targeted consumers. Find out that where are they most likely to look for your company? Decide exactly where your viewers are hunting for the products your company offers, and join those platforms immediately.
Last week, we reported that Google is hiring an SEO to work as an employee in their Google Cloud Platform division.
This weekend, I was forwarded an email from an SEO I know that shows Google is now hiring SEOs on a 12-month contract basis to work on the Google Store website at store.google.com.
The contract job means Google will not be hiring you directly, but instead, a third-party company will be your employer. You will, however, be working on-site in Google’s offices at Mountain View, California. The job title is “SEO Specialist/Project Manager II,” and the SEO contractor will be responsible for marketing Google’s devices, i.e., Nexus phones, tablets, Android Wear watches, Chromebooks, Nest, Chromecast, accessories, etc., through Google’s e-commerce storefront at store.google.com.
I do not want to reveal too much information here, but the job requires at least 3 years of SEO experience, technical know how when it comes to schema, and managing large-scale SEO efforts.
I don’t see a way to apply for this job, rather, the agency is reaching out to SEOs they think would be good at the job. I believe it pays around $60 per hour, which I am told is low for the Silicon Valley region.
Social media is one of the most powerful tools I have come across to grow a large audience and spread your message. In less than three years, I went from no audience to hundreds of thousands of followers on Twitter alone.
Social media is an opportunity that people can no longer afford to take for granted. Social media is not a fad. It has redefined how we share information, interact, and grow our audiences. Amplifying our reach on social media has become more important than ever. In order to amplify your reach on social media, follow these 20 tips:
#1: Grow A Targeted Audience
A targeted audience consists of a group of people who are interested in the niche that you tweet about the most. My targeted audience consists of people who are interested in digital marketing advice. You can grow a targeted audience by finding influential people in your niche and following those people’s followers. When you do this, be sure to follow the people whose ratios indicate they are likely to follow you back.
#2: Follow People
It does not hurt to follow people, temporarily sacrifice your 1-to-1 ratio, or eventually follow hundreds of thousands of people. When you follow someone, you are sending an invitation for that person to connect with you. I know that sounds a lot like LinkedIn, but both Twitter and LinkedIn are social networks which means they have similarities. Following someone else, and then that person following you builds a connection between you and that other person. Imagine having hundreds of thousands of these types of connections. I would rather have 100,000 followers and follow 100,000 people than only have 1,000 followers and only follow one person. You can take this approach on nearly any social network, and I saw great success when applying this process to my Pinterest account.
#3: Post More Often
The entire concept of posting too often being bad is a myth mixed up with what some would call fury posting. Fury posting is when someone sends dozens of posts in about five minutes. Although this type of posting is annoying and ineffective, scheduling numerous posts throughout the day is not as annoying, and it can be very effective. I schedule one tweet every 15 minutes, and although I know that annoys a small handful of people (you can’t please them all), many of my followers like the added value of my tweeting once every 15 minutes. Read more
On Google’s list of philosophies, the very first one is “focus on the user and all else will follow.” But in the past, many SEO professionals have ignored this advice, crafting web pages designed primarily for Web crawlers, and crammed with keywords.
While such an SEO-only strategy worked well 10 years ago, Google and other search engines have since come a long way. In particular, Google’s sophistication is such that designing for UX (user experience) is much more valuable than designing just for SEO (search engine optimization).
That said, totally abandoning SEO in favor of a UX-focused approach is misguided. While it is true that SEO and UX have become more and more complementary — and that designing for UX does often result in improved SEO — there are some UX elements that affect Google’s ability to crawl a website, and some areas in which they benefit each other.