People who are awful on social media Why You Should Remove Fake Fans..

Why You Should Remove Fake Fans And Followers On Social Media

Why You Should Remove Fake Fans..

Why You Should Remove Fake Fans..

Why You Should Remove Fake Fans And Followers On Social Media

Al Gomez JULY 10, 2015

Social media is an integral part of search engine optimization. Aside from gaining social signals necessary for ranking, platforms like Facebook and Twitter are great places to find hot leads. Nothing is as satisfying as seeing your number of Fans or Followers increase as days pass. Even better? Seeing them engage with your posts through comments, Likes, and reTweets.

However, not everyone is who they seem to be on social media. There are companies and/or individuals who get a kick from creating fake accounts. These can be used for several purposes, but mainly to a) attract audiences, b) get clicks to their website, and c) increase ranking. If you’ve seen some users without profile pictures or those with suspiciously low number of Tweets – beware!

Your business page could be suffering from fake fans or followers.

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Social Media Marketing Is The Top Priority For Brands In 2015

Social Media Marketing Is The Top Priority For Brands In 2015 [REPORT]

Social Media Marketing Is The Top Priority For Brands In 2015

Social Media Marketing Is The Top Priority For Brands In 2015

Social Media Marketing Is The Top Priority For Brands In 2015 [REPORT]

The debate as to whether social media is a passing fad or a necessary marketing venture has been resolved, as statistical analysis places increasing importance on social platforms and mobile users. Moreover, social media is proving to be one of the most significant marketing platforms to strategize for in 2015.

Social Media Marketing Campaign

According to Social Media Examiner’s Social Media Marketing Industry Report 201592% of marketers said that social media was important to their businesses and 84% stated that they integrated their social media and traditional marketing activities. What’s more, 64% stated that they are using social media for six or more hours a week, with 41% admitted to using it for approximately 11 hours per week.

So what results are these businesses seeing for their social efforts? The following statistics from the report offer extensive insight on this subject.

  1. 90% reported an increase in brand or business exposure.
  2. 77% reported an increase in website traffic.
  3. 69% reported an increase in brand loyalty.
  4. 68% reported a gain in marketplace intelligence and 66%+ saw positive growth in lead generation with a time investment of six hours a week.
  5. 53% of those who have used social media marketing strategies for over two years actually report an increase in sales, while those who spend six or more hours a week on social media marketing campaigns report similar results.
  6. 73% of those who spend an excess of 40 hours a week report earning new business from their efforts.
  7. More than 50% report a gain in new partnerships who have invested time in social media marketing for at least two years.

(read more)

When Feedback Is Irrelevant

When Feedback Is Irrelevant

When Feedback Is Irrelevant

When Feedback Is Irrelevant

When Feedback Is Irrelevant

Founder, StephenieZamora.com

Over the last decade of designing websites and working with clients around creating products and services and business around their passions, I’ve noticed a common trend. We’ll work through a branding brief, come up with some strategies to implement, or present a website that’s designed to support their goals.

While many clients work solely on their own to help craft something that feels aligned, there are some who like to get feedback from every single person close to them… mom included.

Here’s the thing: your mom’s feedback is irrelevant. Your best friend’s opinion is irrelevant. What your brother thinks is cool is irrelevant.

Anyone you ask… their feedback is irrelevant unless they actually understand who you are, what your business/product/service is about, who you’re trying to serve, and what the brand strategy really is.

(read more)

 

Woman who is doing marketing work for a business

SHOULD YOU USE MARKETING TECHNOLOGY FOR YOUR BUSINESS?

Woman who is doing marketing work for a business

Woman who is doing marketing work for a business

SHOULD YOU USE MARKETING TECHNOLOGY FOR YOUR BUSINESS?

Posted By: Staffon: 

In the world of online marketing, there are many businesses that have to grapple with the thought of hiring an online marketer to help them build up their brand recognition and move them up the search engine rankings. On the other hand, there are the do-it-yourselfers (DIYers) who may feel that they are entirely capable of learning the industry and doing the work themselves. There are pros and cons for both sides of the argument. For the DIYers, saving on marketing dollars is probably a key component of their decision making process while those who hire a professional marketer are looking to see a faster return on their results.

It seems that the world is divided on these decisions but for the those who are on the fence, they may be looking for a happy middle ground to settle on. The answer could lie in getting some marketing technology that can help them to get their foot in the door of the Internet world. This type of technology could be especially beneficial for the new businesses trying to make their mark in the world. As they explain at Brafton Fuel Your Brand,

Marketing technology is not a competitive advantage anymore – it’s a ticket to entry. Companies are embracing a new way of making decisions, based on data and testing over gut instincts. This is why some businesses hit the nail on the head with their website content while others fail.

According to some records, 60% or more of online businesses have plans to use some type of marketing technology over the next two years to promote their brand image. This may lead to the question as to whether or not it is the right decision for your business. (read more)

Compliance Needs To Trump Marketing On Advisor Websites

Compliance Needs To Trump Marketing On Advisor Websites

JULY 10, 2015 

Compliance consultant Cathy Vasilev answered a call about a month ago from a financial advisor who asked her to review his sleek new website.

After a quick look, Vasilev urged him to immediately take it down. The site included claims such as, “Tired of losing money in the stock market? We can fix that.” It also featured videos of the advisor giving seminars, in which he discussed good stock picks he’d made. The site had almost no disclosures.

“He had proof on his website of all the non-compliant things he’d been doing,” said Vasilev, who co-founded Red Oak Compliance Solutions in Cedar Park, Texas.

Many advisors prioritize marketing over compliance on their websites, leaving them open to lawsuits from disgruntled clients and regulatory actions.

Vasilev helped the advisor revamp his site, toning down written promises, removing seminar videos and inserting disclosures on each PowerPoint slide he had posted.  Continue reading “Compliance Needs To Trump Marketing On Advisor Websites” »

Minions Inspire Love and Hatred With Their Marketing Run Amok

Minions Inspire Love and Hatred With Their Marketing Run Amok

They’re freaking everywhere 

It was all bound to happen because that’s how the Internet works: First we prop big sensations up, and then we revel in their downfall. And that’s exactly what has gone down—already—with the Minions movie, even though it premieres in the United States today.

Oh, those Minions have a lot of fans, and Fandango said the film is tracking—in terms of pre-sale tickets—better than any animated flick this year. But while the Universal Pictures movie starring these virtual creatures is set to top $100 million this opening weekend, there is a growing backlash against Minions.

The publicity machine for the little yellow, pill-shaped monsters has been in overdrive—just read BuzzFeed for the countless number of Minion-related Internet items. But sign into Reddit, and you’ll find a group of almost 15,600 people dedicated to Minion haters. Reddit, the user-powered website, lets anyone set up a subreddit dedicated to specific topics, and MinionHate is now one of them. read more..

Wix Launches WixEd, A Free Online School For Website Design

Wix Launches WixEd, A Free Online School For Website Design

Posted  by  

DIY website creator Wix wants to make starting a career in web design as easy as it’s made building your own site.

Today, the company is launching WixEd, a free online education program that teaches Wix users everything they need to know to launch their own website design business.

The course consists of three parts: Wix Webmaster, which teaches web design with the tools Wix provides, and two business and marketing classes that cover all aspects of running a small business with intros to SEO, e-commerce, accounting, and photography. (read more)

 

Compliance trumps marketing on advisers’ websites

Compliance trumps marketing on advisers’ websites

(The writer is a Reuters contributor. The opinions expressed are her own.)
By Jennifer Cummings

(Reuters) – Compliance consultant Cathy Vasilev answered a call about a month ago from a financial adviser who asked her to review his sleek new website.

After a quick look, Vasilev urged him to immediately take it down. The site included claims such as, “Tired of losing money in the stock market? We can fix that.” It also featured videos of the adviser giving seminars, in which he discussed good stock picks he’d made. The site had almost no disclosures.

“He had proof on his website of all the non-compliant things he’d been doing,” said Vasilev, who co-founded Red Oak Compliance Solutions in Cedar Park, Texas.

Many advisers prioritize marketing over compliance on their websites, leaving them open to lawsuits from disgruntled clients and regulatory actions.

Vasilev helped the adviser revamp his site, toning down written promises, removing seminar videos and inserting disclosures on each PowerPoint slide he had posted.

“Oftentimes there’s a compliant way to get to where they want to go. It’s just not the way they went,” she said…read more

Video Recap of Weekly Search Buzz :: July 10, 2015

Video Recap of Weekly Search Buzz :: July 10, 2015

Jul 10, 2015 • 10:40 am

by  twitter Google+ | Filed Under Search Buzz Video Round Recap

This week in search, I covered the monthly Google Webmaster Report. I also covered how Panda isn’t refreshing this weekend, but maybe next? Google first said you can’t ask for links, now they said you can if it doesn’t violated their guidelines. Google said PDFs do pass link juice and PageRank. Gary Illyes recommends you experiment and learn SEO through successes and failures. He also said you do not need to update your external links to HTTPS, proper redirects will handle it. Google will shorten your long URLs said John Mueller. Many SEOs are still risking it with SAPE links and underground link networks. Google’s Johannes Mehlem was interviewed on spam fighting. Google Web Light is the slow Google server used in India and other places for mobile users. Google AdWords has read now ads. Google is also pulling full reviews from their merchants. Google now lets mobile users add reviews to business listings. Google has a new hotel finder interface… read more