by Prashant Puri, July 10, 2015, 2:18 PM
One of the questions I am most frequently asked is “if I want better visibility for my business and increased conversions from site traffic, which is better — content marketing or traditional SEO (search engine optimization)? The short answer is both, but they involve very different processes and technology.
SEO is the channel that drives organic search traffic (not paid) via search engines. In order to be effective, SEO should include: Technical SEO to ensure your site is technically healthy and visible to search engines; On-Page Content that is relevant and resonates with your audience; and Keyword Research so you are aware of high search-volume keywords that are relevant to your business. Once these are in place you can turn to content marketing which drives topically relevant mentions and links to your Web site to help your brand and improve your search engine visibility. (read more)