In the world of online marketing, there are many businesses that have to grapple with the thought of hiring an online marketer to help them build up their brand recognition and move them up the search engine rankings. On the other hand, there are the do-it-yourselfers (DIYers) who may feel that they are entirely capable of learning the industry and doing the work themselves. There are pros and cons for both sides of the argument. For the DIYers, saving on marketing dollars is probably a key component of their decision making process while those who hire a professional marketer are looking to see a faster return on their results.
It seems that the world is divided on these decisions but for the those who are on the fence, they may be looking for a happy middle ground to settle on. The answer could lie in getting some marketing technology that can help them to get their foot in the door of the Internet world. This type of technology could be especially beneficial for the new businesses trying to make their mark in the world. As they explain at Brafton Fuel Your Brand,
Marketing technology is not a competitive advantage anymore – it’s a ticket to entry. Companies are embracing a new way of making decisions, based on data and testing over gut instincts. This is why some businesses hit the nail on the head with their website content while others fail.
According to some records, 60% or more of online businesses have plans to use some type of marketing technology over the next two years to promote their brand image. This may lead to the question as to whether or not it is the right decision for your business. (read more)