Al Gomez JULY 10, 2015
Social media is an integral part of search engine optimization. Aside from gaining social signals necessary for ranking, platforms like Facebook and Twitter are great places to find hot leads. Nothing is as satisfying as seeing your number of Fans or Followers increase as days pass. Even better? Seeing them engage with your posts through comments, Likes, and reTweets.
However, not everyone is who they seem to be on social media. There are companies and/or individuals who get a kick from creating fake accounts. These can be used for several purposes, but mainly to a) attract audiences, b) get clicks to their website, and c) increase ranking. If you’ve seen some users without profile pictures or those with suspiciously low number of Tweets – beware!
Your business page could be suffering from fake fans or followers.