Last week, we reported that Google is hiring an SEO to work as an employee in their Google Cloud Platform division.
This weekend, I was forwarded an email from an SEO I know that shows Google is now hiring SEOs on a 12-month contract basis to work on the Google Store website at store.google.com.
The contract job means Google will not be hiring you directly, but instead, a third-party company will be your employer. You will, however, be working on-site in Google’s offices at Mountain View, California. The job title is “SEO Specialist/Project Manager II,” and the SEO contractor will be responsible for marketing Google’s devices, i.e., Nexus phones, tablets, Android Wear watches, Chromebooks, Nest, Chromecast, accessories, etc., through Google’s e-commerce storefront at store.google.com.
I do not want to reveal too much information here, but the job requires at least 3 years of SEO experience, technical know how when it comes to schema, and managing large-scale SEO efforts.
I don’t see a way to apply for this job, rather, the agency is reaching out to SEOs they think would be good at the job. I believe it pays around $60 per hour, which I am told is low for the Silicon Valley region.
On Google’s list of philosophies, the very first one is “focus on the user and all else will follow.” But in the past, many SEO professionals have ignored this advice, crafting web pages designed primarily for Web crawlers, and crammed with keywords.
While such an SEO-only strategy worked well 10 years ago, Google and other search engines have since come a long way. In particular, Google’s sophistication is such that designing for UX (user experience) is much more valuable than designing just for SEO (search engine optimization).
That said, totally abandoning SEO in favor of a UX-focused approach is misguided. While it is true that SEO and UX have become more and more complementary — and that designing for UX does often result in improved SEO — there are some UX elements that affect Google’s ability to crawl a website, and some areas in which they benefit each other.
No social media network out there is catching the likes of Facebook when it comes to social logins. Millions of people use the Facebook login to gain access to profiles, newsfeed and so much more. But social login as we also know as social sign-in is only but getting better for Facebook with a staggering incremental gain in Q1 2015 according to Gigya.
Google+ is way behind is social logins but they are in second place. Looking at the infographic below you can see Facebook sits pretty at 64% of the overall customer identity preferences in the first quarter of 2015, with Google+ sitting at 21%, followed by Twitter with 6%.
This week in search, I covered the monthly Google Webmaster Report. I also covered how Panda isn’t refreshing this weekend, but maybe next? Google first said you can’t ask for links, now they said you can if it doesn’t violated their guidelines. Google said PDFs do pass link juice and PageRank. Gary Illyes recommends you experiment and learn SEO through successes and failures. He also said you do not need to update your external links to HTTPS, proper redirects will handle it. Google will shorten your long URLs said John Mueller. Many SEOs are still risking it with SAPE links and underground link networks. Google’s Johannes Mehlem was interviewed on spam fighting. Google Web Light is the slow Google server used in India and other places for mobile users. Google AdWords has read now ads. Google is also pulling full reviews from their merchants. Google now lets mobile users add reviews to business listings. Google has a new hotel finder interface… read more