By Darren Sheffield, head of SEO at The Media Image
As the online marketplace within travel and flights continues to become more saturated, there is an increasing reliance on maintaining and growing your organic traffic to reduce advertising costs.
For the big airlines this will always be one of the most cost effective online channels due to the fact they have so much historical authority built up from their existence as an airline carrying masses of passengers every year.
We’ve taken the following 10 airlines based on UK site traffic to analyse and compare organic performance using a set of industry leading tools:
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