How to learn SEO in 5 minutes

How to Learn SEO in 5 Minutes (or Less)

How to learn SEO in 5 minutes

How to learn SEO in 5 minutes

How to Learn SEO in 5 Minutes (or Less)

Totally new to the SEO game? Start here.

What follows is the simplest, most jargon-free explanation of search engine optimization.

Step #1. How do Search Engines Work?

The primary job of a search engine is to constantly find new web pages and organizing them. That’s pretty much it!

Then when people use search engines, they retrieve and display those pages based roughly on a few major characteristics:

  • Relevance: How closely related is this information to what someone’s looking for?
  • Authority: Does this page (and entire site) appear to be credible on this topic?
  • Popularity: Do other people find this source helpful, and would they recommend it?

Step #2. So What is SEO?

SEO is simply a way of improving your odds of showing up when people look for information related to you.

For example, if your site sells hats that look like animals, then you want optimize your site to show up when someone searches for terms like:

  • Animal hats
  • Hat that looks like a duck
  • Bear-shaped hat
  • Whatever your business name is

You probably DON’T want your site to come up when somebody searches things like:

  • Pink fedora
  • Shoes that look like animals
  • Formal headwear

It’s absolutely critical to understand how people might be looking for your products or services (i.e. what specific phrasing or topics are they looking for), so that you can determine (a) the popularity of these terms and compare that with (b) how competitive they might be (i.e. the pages and websites already showing up for these topics).

Step #3. The Importance of Pages

Once you know how to properly describe what you do (based on how people might be looking for it), then you want to lead these people to a specific page.

For example, if somebody specifically searches for a hat that looks like a duck, the page they land on should feature your duck hat!

On the other hand, if their search is more general (e.g. “Animal hats”) then you can show them a page that has an overview of all of your hats.

The key objective of SEO is to give people easy access to what they want to see (and having many different landing pages make this possible).

Step #4. Optimize!

The next big step is optimizing the website itself. Your site needs to be easy for search engines (and people!) to understand.

That means being as descriptive as possible with your content on each page, creating a better user experience by making the website load quickly, and making your website easy to navigate with little-to-no “dead ends” when people are clicking around.

SEO is an eclectic combination of tactics, tweaks, and best practices. Some of these are pretty quick and easy to implement while some can take a long time.

The best advice – regardless of whether you’re trying to do it yourself or hire someone else – is to become as knowledgeable as possible and stay up-to-date. Because what worked just a few years ago, might get you in trouble today.

Step #5. Think Big Picture

Despite the popularity and effectiveness of SEO, it’s important to keep perspective.

For example, how are your optimization efforts and tactics going to align with your overall marketing strategy? Because SEO is just one part of a complete digital marketing strategy.

So it’s critical that you understand your buyer’s journey (how they’re going to find and buy from you), analyze your entire website’s strengths and weaknesses, and ensure that enough visitors are turning into leads.

The biggest SEO mistakes occur when you treat it as some separate “thing”, and don’t integrate it with the rest of your marketing plan.

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Be Sure to Balance SEO and User Experience in Your Web Page Design

Be Sure to Balance SEO and User Experience in Your Web Page Design

Be Sure to Balance SEO and User Experience in Your Web Page Design

Be Sure to Balance SEO and User Experience in Your Web Page Design

Be Sure to Balance SEO and User Experience in Your Web Page Design

Brand Management Director at Fruition

On Google’s list of philosophies, the very first one is “focus on the user and all else will follow.” But in the past, many SEO professionals have ignored this advice, crafting web pages designed primarily for Web crawlers, and crammed with keywords.

Related: Why Modern SEO Requires Almost No Technical Expertise

While such an SEO-only strategy worked well 10 years ago, Google and other search engines have since come a long way. In particular, Google’s sophistication is such that designing for UX (user experience) is much more valuable than designing just for SEO (search engine optimization).

That said, totally abandoning SEO in favor of a UX-focused approach is misguided. While it is true that SEO and UX have become more and more complementary — and that designing for UX does often result in improved SEO — there are some UX elements that affect Google’s ability to crawl a website, and some areas in which they benefit each other.

Read more.

Web SEO Master Begins Offering SEO Web Design Services to Phoenix, Arizona July 15, 2015

Web SEO Master is planning their expansion of Web Design Services into Phoenix on July 15, 2015.

Phoenix, AZ (PRWEB) July 10, 2015


Web SEO Master, a division of SH Web commerce offers state of the art SEO web design services to businesses. They specialize in custom website design services offering clients uniquely tailored plans for successful implementation. By focusing on web design seo services (, their websites effectively rank higher on search engines, empowering their clients to do more business, increasing profitability.

Web SEO Master works with an elite team of professionals that excel in experience and knowledge in the SEO field, which makes their web design and SEO services effective on search engines. The content does not appear robotic in nature but rather is seamless and educational. Being identified at the top of a search engine is imperative, which is why Web SEO Master always adds a one of a kind personal touch to all of their SEO services web design. Their service is a seamless integration with any other websites a client a own. (read more)