Over the last decade of designing websites and working with clients around creating products and services and business around their passions, I’ve noticed a common trend. We’ll work through a branding brief, come up with some strategies to implement, or present a website that’s designed to support their goals.
While many clients work solely on their own to help craft something that feels aligned, there are some who like to get feedback from every single person close to them… mom included.
Here’s the thing: your mom’s feedback is irrelevant. Your best friend’s opinion is irrelevant. What your brother thinks is cool is irrelevant.
Anyone you ask… their feedback is irrelevant unless they actually understand who you are, what your business/product/service is about, who you’re trying to serve, and what the brand strategy really is.