Columnist Marcus Miller presents his comprehensive guide for ranking well in local search when you are managing multiple business locations.
Marcus Miller on July 10, 2015 at 11:17 am
Brands and large, multi-location businesses are horrible at local SEO. That is a bit of a generalization, of course, but it certainly represents my experience working with larger multi-location businesses in the U.K.
If you have a recognized brand with a local presence, your general authority should make ranking in local search results somewhat easier; yet all too often, this is not the case. The purpose of this post is to outline the key areas for brands, franchises and multi location businesses to focus on for local search success.(read more)